Global Institute of Reputation & Image Management

The standard for managing reputation and mental image.

Imagetude brings reputation, mental image and marketing into one professional discipline, with a published body of knowledge and a path to recognised certification.

What we do

One discipline, three pillars

Built on the model of the world's leading professional institutes: a body of knowledge, a learning path, and a credential that proves it.

01

Body of Knowledge

RIMBOK defines the concepts, processes and practices of reputation and image management in one structured reference.

02

Professional Certificates

A graded ladder of certificates, from foundation to professional level, earned through online exams.

03

Marketing Impact

Every framework connects reputation and perception to measurable marketing outcomes.

Publications

Our books

Founded by

More than 35 years leading organisations, PMOs and national programmes, and a doctorate in crisis and risk management. RIMBOK distils that experience into one body of knowledge.

About the founder

Start with the reference.

Order RIMBOK today. Delivered to your email.

How to order